Helping Google see your brand as an attractive one is a great first step to ensuring sustainability. Read on to discover two major factors which will build your brand through SEO.
More than five billion searches have been conducted on Google, today alone.
If that’s not a good enough reason to optimize your site for SEO, then I don’t what is. However, did you know that you can use SEO to build a solid brand—something that users will get behind and support through thick and thin?
In this article, we have compiled a couple of recommendations and tactics you can implement to leverage all the traffic search engines get, to build a sustainable brand. For best results, you should think about how to execute these strategies before launching your website.
1. Include branded keywords
Throughout your site, whether it’s in your product descriptions, blog posts, or meta tags, try using long-tail keywords with your brand name attached to them.
These can help you rank higher in your organic searches. Why, you might ask?
Because when your prospects search for your brand, Google automatically understands the intent behind the search—i.e. they want to enter your website and buy something or consume a piece of content.
This provides value to your website and therefore it will give you an advantage compared to your competitors.
The good news is that most of the time, it’s easy to rank high for branded keywords. Chances are, your competitors are trying to rank for their own and aren’t interested in mentioning your name at all.
Moreover, a useful tactic is to try and get involved in social media competitions, giveaways, etc. This will make a lot of people tag and mention your brand, helping your ranking and even act as social proof.
2. Optimize your on–page and off-page SEO
Try and add branded keywords to your URL, meta description, image description, implement this advice in all of your marketing material and even the content on your blog.
These will work to strengthen your brand and give you visibility. Choose to display either positive or negative emotions in your headlines and titles, as they are more engaging than neutral headlines.
However, you should refrain from going overboard with superlatives and other adverbs like insanely, greatest, hyper, super, etc.
As for off-page SEO, you have to create a robust backlinking strategy to nail this one.
Start by getting a list of all the participants in your industry, whether they are content creators, suppliers, magazines, or journals, it doesn’t matter.
Next up, you need to try and connect with them and offer something valuable at first. Reciprocity goes a long way if you want to get a reply.
This will help you establish a healthy network and subsequently, collect relevant backlinks from authority sites—i.e. people that have been in the industry longer than you and have already proven themselves as valuable to search engines.
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