Writing note showing Truth In Advertising. Business concept for Practice Honest Advertisement Publicity Propaganda Scribbled and crumbling papers with thick cardboard above wooden table

Social

Misleading Trump Ad Removed Due to New Facebook Restrictions

Facebook removed Trump ad with misleading information   On Oct. 27th, Facebook removed an ad endorsed by the Trump campaign that violated one of the website’s political ad policies. According to Facebook, the ad had a message that told people to ‘Vote Today.’  Faceboo...

Nov 26, 2020 . By Kira DeMund

LONDON, UK - October 30th 2018: Hand holding a Yahoo logo. Yahoo is an online web service provider

Social

Yahoo Groups to Shut Down Permanently at the End of 2020

The online discussion board is the latest platform to shut down for good in 2020   On December 15th 2020, Yahoo Group users will have to say goodbye to the online discussion platform for good. Verizon, which bought Yahoo in 2017, announced that the online platform would shu...

Nov 26, 2020 . By Kira DeMund

social media influencer personality creating content. man shooting video of himself using camera on tripod. Smiling bearded hipster singer communicating with subscribers outdoor interview concept.

Social

Tribe Dynamics Gives Tips for Brands Using Influencer Strategy

The current best platforms for digital marketing with influencers   As social media continues to evolve, brands who rely on it for digital marketing must evolve their strategies to keep up with the changing times. The ‘influencer strategy’ has been proven effective, but digital ma...

Nov 13, 2020 . By Holden Harris

Social

Top Metrics YouTube Is Using In 2020 To Rank Your Videos

Do you know what data to keep an eye on to rank your videos? Below we feature five key metrics that can make or break your channel.   YouTube is no doubt the first platform that comes to mind when you think about videos. One billion hours of video content are watched on the site every day....

Oct 31, 2020 . By Helmi Hafsi

Female vlogger holding sports shoes in hands happily looking in camera while recording video for blog. Focus on camera with social media influencer reviewing and marketing a sports shoe.

Social

Are Videos The Future Of Marketing?

This engaging medium is taking over social media advertising   Consumption of video content has been slowly increasing over the years. If you look at Facebook or any other social media platform a decade ago, content was pretty much image-centric, with the occasional GIF.   S...

Oct 12, 2020 . By Helmi Hafsi

Film camera chalkboard and roll on wooden table

Social

Instagram Reels: Why You Should Start Using Them Now

Instagram’s answer to TikTok is quickly gaining momentum   In early August, Instagram (IG) launched a new video feed feature on their platform called Reels. This is a clear answer to TikTok, their Chinese competitor that has exploded in popularity across the last 12 months. &...

Oct 12, 2020 . By Helmi Hafsi

influencer marketing concept

Social

Influencer Marketing: How It’s Changing

This form of social media marketing is more effective than ever before When Instagram became popular back in 2010, it gained around 10 million users in the first year alone. This resulted in a surge of accounts in all kinds of niches, from luxury to travel, beauty, fashion...you name it. ...

Oct 12, 2020 . By Helmi Hafsi

Social

Search Engine Marketing: Understanding How Customers Search

There are a number of things you can do you attract greater traffic to your website, from setting up paid ad campaigns to optimizing it to ensure it ranks well on search engine results pages. But what should you do to appeal to customers? Sure, earning a spot on the first page of Google is a ...

Oct 1, 2020 . By Emma Calley