A quick rundown of the update to Google Analytics Google Analytics is a powerful tool that allows webmasters to track and record statistics related their website traffic, sales, and more. Since 2005, it's given insight to marketers and web owners, helping them track KPIs and re...
Nov 13, 2020 . By Holden Harris
The current best platforms for digital marketing with influencers As social media continues to evolve, brands who rely on it for digital marketing must evolve their strategies to keep up with the changing times. The ‘influencer strategy’ has been proven effective, but digital ma...
Nov 13, 2020 . By Holden Harris
Ways to make sure your digital marketing stays ethical all year round Although ethics are of paramount importance to digital marketing, they’re often overlooked by professionals in the field. Marketers should be regularly updating their own ethical policies based on best ...
Nov 13, 2020 . By Holden Harris
Standfirst: Boost your website SEO and increase your traffic in minutes Are you look for easy ways to improve your website SEO and boost your traffic? You’ve come to the right place! Many like yourself have discovered the wonders of search engine optimization but aren’t sure ...
Nov 10, 2020 . By Holden Harris
A quick look at Google’s new search tools for journalists. The lives of journalists will soon be much easier thanks to a new set of tools being rolled out by Google. The company’s search package for journalists, Google Journalist Studio, is giving reporters two new tools th...
Nov 10, 2020 . By Holden Harris
Google makes the Live Busyness feature more efficient Back in 2016, Google launched a feature that shows how busy a place usually gets. When you click on a business on Maps, it will display a simple graph that shows you the best times to go there, and what times to avoid, based on histori...
Nov 6, 2020 . By Helmi Hafsi
A brief overview on Google’s new AI update and how it might affect your ranking and SEO strategy. BERT is ON Google’s BERT stands for Bidirectional Encoder Representations from Transformers. [caption id="attachment_1266" align="aligncenter" width="558"] Source: https://blog.go...
Nov 6, 2020 . By Helmi Hafsi
Marketing content pre-COVID was a different beast than it is today. Here’s how to adapt COVID has turned the marketing world upside down. Advertisers around the globe feel like they are walking on eggshells. They need to watch their tone, carefully pick the products they’re endorsing,...
Nov 2, 2020 . By Helmi Hafsi