Five preventative measures to protect your brand from memetic media One thing that makes communication via social media so unique in 2020 is the usage of memes, gifs, and emojis. According to YPulses’s social media behavior study, 75% of 13–36-year-olds exchange mem...
Nov 26, 2020 . By Kira DeMund
Beginner’s mistakes to avoid for higher search engine rankings Trying to find what’s hurting your SEO score? Don’t feel bad! Many like yourself are scratching their heads, wondering what's negatively affecting their website’s search engine rankings. The good news is that we ...
Nov 20, 2020 . By Holden Harris
A security flaw leads to forced updates for over one million WordPress users A WordPress plugin was recently exposed to a security flaw that left users’ websites vulnerable to attack. In order to stop the issue from getting out of hand, WordPress issued forced updates on third-pa...
Nov 20, 2020 . By Holden Harris
How the customer-centered approach benefits everyone involved Techniques like the StoryBrand framework have helped businesses understand the importance of putting customers first in recent years. The framework says brands should look at their customers as a hero on a journey, mak...
Nov 17, 2020 . By Holden Harris
Futuristic trends you won’t want to believe In years past, marketing was as simple as posting an ad on a billboard or giving a sales pitch to a local business. These days, the industry has expanded into new realms, and the home front is digital. Digital marketing has co...
Nov 17, 2020 . By Holden Harris
A quick rundown of the update to Google Analytics Google Analytics is a powerful tool that allows webmasters to track and record statistics related their website traffic, sales, and more. Since 2005, it's given insight to marketers and web owners, helping them track KPIs and re...
Nov 13, 2020 . By Holden Harris
The current best platforms for digital marketing with influencers As social media continues to evolve, brands who rely on it for digital marketing must evolve their strategies to keep up with the changing times. The ‘influencer strategy’ has been proven effective, but digital ma...
Nov 13, 2020 . By Holden Harris
Ways to make sure your digital marketing stays ethical all year round Although ethics are of paramount importance to digital marketing, they’re often overlooked by professionals in the field. Marketers should be regularly updating their own ethical policies based on best ...
Nov 13, 2020 . By Holden Harris