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Is It Time To Get Into Podcasting?

This past spring, global podcast consumption increased 42% following COVID. What should you do about it?   Most marketers would probably come up with a hundred different priorities to complete before starting a podcast. The medium has been steadily increasing in popularity over the last d...

Nov 2, 2020 . By Helmi Hafsi

Paris, France - October 19, 2017 : Wordpress homepage under a magnifying glass. WordPress is a free and open-source blogging tool and a content management system (CMS) based on PHP and MySQL

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This WordPress Plugin Offers The Easiest Way To Create Web Stories

Following a recent article on Web Stories, we would like to introduce its official WordPress plugin   WordPress’ Web Stories plugin will help you navigate, create, edit, and publish stories without breaking a sweat.   First of all, here’s quick recap on Google Web Stories in c...

Oct 25, 2020 . By Helmi Hafsi

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How Is The State Of The Global Economy Affecting The Marketing World?

The world is in a recession and marketing is not safe from it. However, COVID-19 may save the day Have you ever wondered how hard the advertising world has been hit by the recent economic downturn? Pretty hard is the answer. Many countries known for their economic stability are tumbling ...

Oct 21, 2020 . By Helmi Hafsi

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Google: From A Search Engine To An Answer Engine?

The digital world is changing into an answer economy; users are expecting direct answers to complex questions and marketers need to understand this trend and prepare for it What’s an answer engine? Answer engines are essentially search engines specialized in answering user questions. Through ...

Oct 21, 2020 . By Helmi Hafsi

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Google VS Publishers: Is The War Coming To An End?

Following a massive investment, Google is partnering up with news publishers to create an ‘enhanced storytelling experience’   Over the recent years, there has been growing tension and legal battles over copyright laws between Google and news publishers. Recently, the tech giant has de...

Oct 18, 2020 . By Helmi Hafsi

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6 Things To Avoid To Keep Google From Banning Your Web Stories

A few tips to keep the ban hammer from landing on your Web Stories In a recent article, we explained what Web Stories are and how you can take advantage of them to help your SEO ranking strategy. However, in order to properly utilize this relatively new feature and prevent google from p...

Oct 18, 2020 . By Helmi Hafsi

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Web Stories Are Soon To Be On Google Discover

Google is expanding another traffic source that marketers can use  What are Web Stories?   Formerly known as AMP stories, Web Stories are a highly interactive and visual format for content creation. Google has emphasized these as standalone features—something that supplements the main conte...

Oct 13, 2020 . By Helmi Hafsi

Female vlogger holding sports shoes in hands happily looking in camera while recording video for blog. Focus on camera with social media influencer reviewing and marketing a sports shoe.

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Are Videos The Future Of Marketing?

This engaging medium is taking over social media advertising   Consumption of video content has been slowly increasing over the years. If you look at Facebook or any other social media platform a decade ago, content was pretty much image-centric, with the occasional GIF.   S...

Oct 12, 2020 . By Helmi Hafsi