Higher Search Engine Rankings

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4 Mistakes That Hurt Your SEO Score

Beginner’s mistakes to avoid for higher search engine rankings   Trying to find what’s hurting your SEO score? Don’t feel bad! Many like yourself are scratching their heads, wondering what's negatively affecting their website’s search engine rankings. The good news is that we ...

Nov 20, 2020 . By Holden Harris

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Why Every Business Needs A Customer Champion Program

How the customer-centered approach benefits everyone involved   Techniques like the StoryBrand framework have helped businesses understand the importance of putting customers first in recent years. The framework says brands should look at their customers as a hero on a journey, mak...

Nov 17, 2020 . By Holden Harris

Digital Marketing. Mixed Media Business Background

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An Insider’s Opinion on the Future of Digital Marketing

Futuristic trends you won’t want to believe   In years past, marketing was as simple as posting an ad on a billboard or giving a sales pitch to a local business. These days, the industry has expanded into new realms, and the home front is digital.   Digital marketing has co...

Nov 17, 2020 . By Holden Harris

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Breaking Down Google Analytics 4’s New Features

A quick rundown of the update to Google Analytics   Google Analytics is a powerful tool that allows webmasters to track and record statistics related their website traffic, sales, and more. Since 2005, it's given insight to marketers and web owners, helping them track KPIs and re...

Nov 13, 2020 . By Holden Harris

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4 Ethical Considerations for Digital Marketers in 2021

Ways to make sure your digital marketing stays ethical all year round    Although ethics are of paramount importance to digital marketing, they’re often overlooked by professionals in the field. Marketers should be regularly updating their own ethical policies based on best ...

Nov 13, 2020 . By Holden Harris

Mountain View, California – April 10, 2019: Google logo at the headquarters HQ in Mountain View, California.

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Google Journalist Studio Will Make Life Easier for Journalists

A quick look at Google’s new search tools for journalists.   The lives of journalists will soon be much easier thanks to a new set of tools being rolled out by Google. The company’s search package for journalists, Google Journalist Studio, is giving reporters two new tools th...

Nov 10, 2020 . By Holden Harris

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Explaining The New Live Busyness Upgrade

Google makes the Live Busyness feature more efficient   Back in 2016, Google launched a feature that shows how busy a place usually gets. When you click on a business on Maps, it will display a simple graph that shows you the best times to go there, and what times to avoid, based on histori...

Nov 6, 2020 . By Helmi Hafsi

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An Insider Look Into Google’s New AI Search Update

A brief overview on Google’s new AI update and how it might affect your ranking and SEO strategy.     BERT is ON Google’s BERT stands for Bidirectional Encoder Representations from Transformers.  [caption id="attachment_1266" align="aligncenter" width="558"] Source: https://blog.go...

Nov 6, 2020 . By Helmi Hafsi