Beginner’s mistakes to avoid for higher search engine rankings Trying to find what’s hurting your SEO score? Don’t feel bad! Many like yourself are scratching their heads, wondering what's negatively affecting their website’s search engine rankings. The good news is that we ...
Nov 20, 2020 . By Holden Harris
How the customer-centered approach benefits everyone involved Techniques like the StoryBrand framework have helped businesses understand the importance of putting customers first in recent years. The framework says brands should look at their customers as a hero on a journey, mak...
Nov 17, 2020 . By Holden Harris
Futuristic trends you won’t want to believe In years past, marketing was as simple as posting an ad on a billboard or giving a sales pitch to a local business. These days, the industry has expanded into new realms, and the home front is digital. Digital marketing has co...
Nov 17, 2020 . By Holden Harris
A quick rundown of the update to Google Analytics Google Analytics is a powerful tool that allows webmasters to track and record statistics related their website traffic, sales, and more. Since 2005, it's given insight to marketers and web owners, helping them track KPIs and re...
Nov 13, 2020 . By Holden Harris
Ways to make sure your digital marketing stays ethical all year round Although ethics are of paramount importance to digital marketing, they’re often overlooked by professionals in the field. Marketers should be regularly updating their own ethical policies based on best ...
Nov 13, 2020 . By Holden Harris
A quick look at Google’s new search tools for journalists. The lives of journalists will soon be much easier thanks to a new set of tools being rolled out by Google. The company’s search package for journalists, Google Journalist Studio, is giving reporters two new tools th...
Nov 10, 2020 . By Holden Harris
Google makes the Live Busyness feature more efficient Back in 2016, Google launched a feature that shows how busy a place usually gets. When you click on a business on Maps, it will display a simple graph that shows you the best times to go there, and what times to avoid, based on histori...
Nov 6, 2020 . By Helmi Hafsi
A brief overview on Google’s new AI update and how it might affect your ranking and SEO strategy. BERT is ON Google’s BERT stands for Bidirectional Encoder Representations from Transformers. [caption id="attachment_1266" align="aligncenter" width="558"] Source: https://blog.go...
Nov 6, 2020 . By Helmi Hafsi