Guides that may interest you

What Is Reciprocal Link Building?

Link building is one of the most effective tactics of search engine optimisation (SEO). It’s the process of acquiring links to your website (backlinks) from other publishers. This can be through guest posting, holding podcasts, participating in forums, and creating high-quality or skyscraper content.

What Is Schema In Digital Marketing?

To be accurate, this is the product of Schema, a system that allows search engines like Google to comprehend information in search results. In the example above, the search query for ‘mac and cheese recipe’ yielded these recipes at the top of the results page. Google understood this because of how the information in the red boxes appeared, as in a list of ingredients.

What Are Common Goals For Content Marketing Campaigns?

Content marketing has been around for hundreds of years. However, companies only started investing in it more about two or so decades ago. Over the past 20 years, the basis of content marketing has been social media, search engine optimisation (SEO), and multi-channel marketing.

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